Why CRM Projects Fail and How to Make Them More Successful
Jun 26, 2019
3 minutes
BY SCOTT EDINGER
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. That was actually an average of a dozen analyst reports. The numbers ranged from 18% to 69%. Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. But in my work with clients, when I ask executives if the CRM system is helping their business to grow, the failure rate is closer to 90%.
The primary reason they miss the mark in helping companies increase revenue is that CRM systems are too
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