Q&A: Rise of the virgin drinks
the Duchess launched the world’s first alcohol-free gin and tonic in Cape Town in September 2016. Since then, the company has sold over 3m units across 1 500 restaurants and retail stores in South Africa and expanded its footprint into Europe, where it is available on the shelves of 600 Albert Heijn stores in the Netherlands and 400 Delhaize stores in Belgium. It is also available in 230 Dan Murphy’s stores in Australia.
The brand received international recognition when it took home the Best Adult Drink as well as Best New Drink Concept prizes at Zenith Global’s annual InnoBev Awards in 2018. In October 2019, ZX Ventures, the innovation arm of AB InBev, bought a minority stake in the company to support global market expansion. spoke to about the business.
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