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  • Finweek - English

    When David decides to challenge Goliath

    Jan 31, 2020 4 minutes
    By Jana Jacobs

    before Heineken opened its Sedibeng Brewery in Johannesburg in a joint venture with British multinational alcoholic beverages company Diageo in 2010, all Heineken products were imported to South Africa.

    As of 2016, Heineken SA has been operating as a standalone beer and cider business in the country and over and above its 75% stake in Sedibeng, Heineken SA has a 30% stake in Namibia Breweries; 100% of both the Soweto Gold Brewery and Stellenbrau Brewery; as well as a 49% stake in the Jack Black Brewing Company.

    It has been over the last three years that the company. Currently, the company has an 18% market share and is the second-biggest player in the local industry.

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