THE BLACKER THE BERRY, THE SWEETER THE JUICE

When Christopher Bailey presented his farewell collection almost a year ago, the fashion world was in a conundrum. Who could replace his rich appreciation for the brand’s roots, his flair stitched classic aesthetic, complete with iconic beauty Audrey Hepburn as its muse, and turning it into one of the top tiers of the luxury street wear movement through his love for gothic victorianism and iconography that percolated throughout his pieces every season. Upon the revelation, thousands of critics questioned him, with the internet even ridiculing the brand’s new assumed direction as “Goth Burberry.” Was it possible for Tisci to make lightning strike twice? Could he take Burberry beyond Gabardine? The controversy did not stop there. One of the early notable changes in direction was rebranding the logo—which was untouched for almost 20 years. Secondly, Tisci decided to revamp the monogram trend, featuring interlocking Ts and Bs that stood for founder Thomas Burberry’s initials. It was not met with positive reception by the internet with one meme even comparing it to pretzel snacks, further scrutinizing the young Italian’s vision for the brand.