Change is a constant in the ever-evolving world of fashion. It does not exist in a vacuum, and creators and customers alike are influenced by cultural, social and economic factors, as well as advances in technology and materials.
Fashion houses are always seeking to differentiate themselves by undertaking a rebranding exercise every few years to attract a new generation of consumers, and stay relevant in an oversaturated market. With every creative director appointed to helm that change comes an exciting transformation in look and attitude.
Here are four major labels that have made significant waves
