Everand Logo

Welcome to Everand!

  • AdNews

    Just say ‘yes’

    May 06, 2019 4 minutes
    WORDS BY MARIAM CHEIK-HUSSEIN

    Great ideas are both simple and inevitable, says Finch founder Rob Galluzzo, and it’s the simpleness of The Lion’s Share that’s behind its stunning success so far.

    The Lion’s Share is an initiative by Galluzzo and Christopher Nelius, the Australian production company’s film director.

    Launched in 2018, its aim is to protect endangered wildlife with a simple proposition: advertisers who sign up contribute 0.5 percent of their media spend for each campaign that features an animal to The Lion’s Share.

    Already it has the United Nations Development Programme (UNDP) on board as a co-founder, Mars Incorporated as a partner, Clemenger BBDO as a creative partner and a list of other brands signing up.

    “This isn’t [a case of]

    You’re reading a preview, subscribe to read more.

    More from AdNews

    AdNews2 min read
    Sparro & Jack Nimble
    Sparro & Jack Nimble has won AdNews Digital Agency of the Year. This is the second time for Jack Nimble, before it became part of Sparro. “In a tightly contested category, Sparro & Jack Nimble was the all-round winner with strong commercials and an e
    AdNews3 min read
    Hero
    The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline. “This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tang
    AdNews2 min read
    Howatson+Company
    The new award, Best Use of AI, has been won by Howatson+Company with EXHIBIT A-i. “The campaign not only demonstrated the capabilities of AI through an advertising lens, but as a powerful vehicle for purpose, CSR and public policy,” the judges said.

    Related Books & Audiobooks