Meaning the key to brand survival
In 2019, when almost 8 in 10 brands could vanish and no one would care, brands have to work harder than ever before to hold their ground among the 23% of brands that are indispensible to people’s lives.
The perfect storm of a trust crisis, a delivery deficit between what consumers want and what brands are delivering, and the rise of the experience economy (where content and value-added services are expected but
