ELECTRIC DREAMS

Hey Nick. Thanks for taking the time to catch up with us. Can you tell us a little about the history of Lift Foils?

Lift started in 2010. I was fresh out of University with an engineering degree and my father and I started a surf factory in Puerto Rico. I had gone to school with a passion for learning about aerodynamics and when I first saw someone using a foil for kitesurfing, I fell in love. There was not a lot on the market at the time and nothing to really reference in terms of design and construction so it was a slow start being solo and starting from scratch. 2013 was the first year that we started selling foils to the public and it was a total hand-building process to put them together in the shop. 2015 was a solid year for us as the kite market was starting to catch onto the fun and we were building Slingshot’s first foil for them. It was also the year that I started working on the electric foil. We started to grow a lot faster at that stage as we fine-tuned our knowledge for foil construction and had a better idea for design.

When did the eFoil first become a reality as a consumer production option?

In 2016, we were fully committed to getting the eFoil to market and increasing foil production, when an electrical fire burned our factory to the ground back in Puerto Rico. It was a complete loss for Lift and our custom board factory MHL at the time, but as I look back, it was a blessing in disguise. The custom SUPs and surfboards were