CAROLINE SCHEUFELE ARTISTIC DIRECTOR AND CO-PRESIDENT OF CHOPARD

Tell me about Fairmined gold and your recent announcement that going forward Chopard will only use ethical gold.

We first used Fairmined gold in 2013 and launched the L.U.C Tourbillon QF Fairmined in 2014. But our interest in ethical causes started long before, with the Animal World collection that we launched for our 150th anniversary in 2010. I really love animals and wanted to help the natural world, so we started with this collection of 150 unique pieces to raise funds for the WWF’s conservation work. But eventually we realised that