TUDOR TAKEN TO EXTREMES

We live in a digital age, where computers do all the work for us. This is the case in so many facets of our lives including our personal pursuits and professional occupations. Storm patterns are predicted by computers, seismic reactions are electronically modelled and computer-flown drones can give us real-time, high-definition pictures of any part of the planet. But it hasn’t always been like this and back in the analogue era, humans were sent out into the unexplored territories to carry out scientific research to help humanity better understand our world. The analogue era relied on analogue communication and timing and the development of the wristwatch made it perfect for the great early-to-mid-20th century explorers to carry for timekeeping. Precise timekeeping was an important safety concern for the teams who explored extreme climates and locations. These expeditions were the perfect opportunity for watch brands to test their products to their climatic and physical limits.

Hans Wilsdorf