REVOLUTION DIGITAL

A VOLKSWAGEN FIT FOR A ROLEX PRESIDENT

You are pairing a Rolex with a Volkswagen — how dare you! But this is not just any VW, this is the Karmann Ghia, a piece of design that exists in a category all of its own.

One of the pioneers of industrial design was an American called Walter Dorwin Teague Jr, who worked for a firm started by his father in the early 20th century that designed everything from Kodak cameras and dentists’ chairs, to jet interiors and the ahead-of-its-time Marmon 16 motorcar. Walter Sr taught his son the importance of putting artistry into all things, saying that even everyday objects are capable of “augmenting the sum of total beauty in our world and extending the appreciation of beauty into those realms where it is most vitally effective — the home, the factory, the shop and the street.”

In the mid-1960s, following his father’s death, Walter Jr was asked to

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