Da Man

BEAUTIFULLY DIVERSE

Compared to the rest of fashion capitals in the world, London’s fashion scene is one of the most vibrant and diverse globally. Case in point: This spring/summer of London Fashion Week and London Fashion Week Men’s—or LFWM to be precise—has showcased the length and breadth of the British menswear market. Considered as a melting pot for creativity and innovation, LFW and LFWM brings together an international audience to shine a light on the talent from the city through catwalk shows, event activations, pop up shops and performances, alongside previews of collections from international design houses and award winning British designers.

Of particular note, for this year’s spring/summer season, one of the

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