Revolutionising Fashions on the Field
Feb 11, 2018
3 minutes
Background:
It may not be the first race of Spring Carnival, but for the foodie, the fun and the fashion conscious, the Caulfield Cup is when things really kick off each year.
In its 2016 event review, Melbourne Racing Club (MRC) left no stone unturned in its quest to reinvigorate the style pillar of its brand.
‘Fashions on the Field’ has been a staple of race days for as long as we can all remember. It drives publicity, interest and ticket sales for the event, and is an important part of the effort to position the Caulfield Cup as comprising
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