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  • Marketing

    Yoshi's tour

    Apr 08, 2018 3 minutes

    For the past decade the Hyundai A-League (HAL) has enjoyed a relatively steady growth in fan numbers. But the trend plateaued as we reached saturation point with the current young male audience. We needed to launch the 2016/17 season in a way that encouraged new fans into the fold. Specifically, we were after young families. However, a small number of negative fan incidents were getting blown out of proportion in the media, creating the perception of a less than ideal environment for families. We needed

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