Fans of less successful clubs form more of a bond with each other
FOOTBALL fans tend to be highly loyal to their group, just as the kin groups of our ancestral past would have been.
This intense state of belonging, when a person feels as one with their group, is called identity fusion.
My new study, looking at fans of the UK’s Premier League, found supporters of the most long-suffering clubs were more “fused” to their clubs. They even considered each other more like a
