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  • Marketing

    Way Out

    Jun 06, 2018 2 minutes

    For sporting brands, the concept of trust is particularly important given the custodial arrangement that exists for their highly identifiable and passionately followed products. FIFA (Fédération Internationale de Football Association) is one example, running the beautiful game of world football through the authority conferred to it by its member nations. FIFA has a wonderful product in the World Cup, which is kicking off in Russia. My enthusiasm

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