Talk like the animals

Campaign

Hello in Elephant

Client

David Sheldrick Wildlife Trust

Agency

 whiteGREY Sydney

Background

 David Sheldrick Wildlife Trust (DSWT) exists to save elephants from extinction. Elephant populations in Africa have been drastically reduced over the last 100 years from more than 10 million to fewer than 400,000. Populations now decrease at a projected eight percent per year. Asian elephant populations have halved in the last 100 years. DSWT needs funds to continue to save, raise and release elephants back into the wild.

The perception that poaching is being solved and therefore elephants are being saved meant donations were in decline. This campaign sought, with zero media budget, to reignite passion to save elephants by bringing to life their hidden humanity and creating