Everand Logo

Welcome to Everand!

  • Marketing

    Verification simplified

    Jul 02, 2018 5 minutes

    Vendors seeking to offer third-party verification to transparency-hungry agencies and clients, has given rise to a number of platform solutions in the field. In recent months, Seedooh has announced partnerships with oOH!media, APN Outdoor and most recently JCDecaux. Marketing speaks with Seedooh CEO and founder Tom Richter and partnerships director Joe Copley about the difficult business of making things simple.

    Marketing: Please give us some background on Seedooh.

    I was in market, probably about five years ago, with a single media owner solution. It was basically the ability for a media owner to report delivery of an installation on a pretty widely dispersed network of assets. I met Joe who was running the Australia business for Posterscope, and we got talking about the broader application of that solution within the media OOH

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing3 min readMotivational
    Way Out
    If you are reading this, you have made a choice. It is undoubtedly a wise one, but understanding how you came to it is not as easy as first appears. The context is critical and the heuristic process that was used is especially important as it outline
    Marketing4 min readPsychology
    Brain Trust
    Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t
    Marketing5 min read
    Risking It For The Greater Good
    As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excite

    Related Books & Audiobooks