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  • Marketing

    This pony has some new tricks

    Jul 02, 2018 3 minutes

    Out-of-home (OOH) advertising is on the precipice of great change. This comes as a result of hundreds of millions of dollars invested in technology by the OOH industry, and now almost 50 percent of revenue comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can now be selected for an exact location, time, and day – the ultimate in targeted advertising.

    It is estimated that, by 2050, 94 percent of the population will live in urban environments, which will trigger exponential growth in

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