Pre-game
Aug 12, 2018
3 minutes
Campaign
Xbox Stay N’ Play
Client
Xbox Australia
Agency
opr (Pulse Communications)
The gaming console category is renowned for being fiercely competitive – so much so that the rivalry among the manufacturers has been dubbed ‘the console wars’. The launch of a new console is an opportunity to reignite fan enthusiasm and boost market share. In November 2017, Xbox released the Xbox One X – the world’s most powerful console. Unlike its competitors, the device offered players a
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