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    Game changer

    May 15, 2019 4 minutes

    Campaign Monty – the greatest cricketing mind ever created

    Client Fox Cricket

    Agency Mindshare

    Foxtel is Australia’s premium subscription TV network, home of Fox Sports, Australia’s leading sports broadcaster and publisher. The Australian subscription TV market is competitive. Over 70 percent of Australian homes are willing to pay for subscription TV and competitive subscription services have doubled in just the last 12 months. In this incredibly crowded category there’s one product that cuts through: live sport. Foxtel’s broadcast deal for cricket was a strategically vital investment to secure a competitive advantage over the next six years, adding a strong summer offering to its

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