All a-flutter
Jun 16, 2019
3 minutes
INNOVATION STATIONS
he never-ending production line of mascaras can leave us feeling like brands are reinventing the wheel. However, a number of new arrivals offer visible results worthy of mention given the months in development. Chanel is jumping on 3D printing technology, creating a ‘printed’ brush with ‘microcavities’ in its tips that delivers more pigment without having to re-dip the brush – ideal for building volume quickly. Shiseido has worked on both the formula – using hard and soft waxes and polymers for a smudge
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