Fashion Quarterly

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Jaime Ridge talks to Danielle Clausen about taking her digital brand on the road

It’s early on a Sunday afternoon in Los Angeles and Jaime Ridge is about to fly home to New Zealand after four months of jet-setting. But before she does, she’s enjoying one last hurrah — lunch with friends at slick seaside into her full-time focus following the completion of a Bachelor of Commerce majoring in commercial law and marketing at Auckland University and two years working in beauty PR. Now more than ever, the lines between work and play are becoming blurred.

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