NAMING RIGHTS

For all the attention we give waves, we don’t spend much time thinking about where their names come from. Perhaps this is because many of us don't actually get to name them. After all, naming rights go to the pioneer, and in a world that gets smaller by the day, that’s become a most rare privilege.

So when you do happen to stumble across something noteworthy – say a new, untouched slab that is as heavy as it is beautiful – that creates a whole new dilemma: how do you decide what to name it?

might have had something to do with the 20 reef passes