And the winner is…
Bivouac
Chain Retailer of the Year
RUNNER-UP Macpac
The world seemed a much bigger place when Bivouac opened its foundation store in Christchurch.
The year was 1986, and outdoor gear was hard to come by in New Zealand.
CEO Wayne Martin remembers there being just one man in Auckland who sold carabiners – the idea of a one-stop-shop for outdoor gear was almost unheard of.
Stores were computerless, run on pen and paper, and new products had to be picked up at international trade shows in Europe or the US.
Today, Bivouac has 10 stores and one outlet shop open across New Zealand and stocks dozens of world-class outdoor brands, but, for all that has changed, Martin says, “the basics are still the same”.
“You still have to ask customers what they want, what they want to use it for, and give advice on the product,” he says.
And Bivouac is doing that
