ONE COMPANY, ONE BRAND... ONE MAN
To talk about making a come back for a yard that has been ranking among the world’s most prestigious, may certainly appear to be somewhat reductive. Nevertheless with its new company set up and the ensuing policies and strategy deriving from it, Perini Navi is presenting itself to the top segment of the market with a new enriched image which is different to the preceding one. If for no other reason than its brand, which has always been internationally recognised for the unmistakable style of its large sailing yachts, the company now expects to become equally distinguishing in what is yachting’s fiercest segment: large motor propelled superyachts thanks to its acquisition of the historic Picchiotti yard. We interviewed Perini’s new President and CEO Lamberto Tacoli to learn more about this.
Do you believe that by becoming part of the Perini family Picchiotti has lost
