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    LET’S TALK ABOUT SETS

    Jun 18, 2019 9 minutes
    [Words Verity Burns, James Day]

    THE QUALITY QLED

    SAMSUNG Q90

    Samsung’s dedication to QLED once felt like it was sticking its fingers in its ears and singing loudly while the rest of the TV world shouted about OLED – the screen technology spearheaded by its rival, LG.

    Now, it seems like a hand well played. With QLED into its third generation, Samsung has honed the technology into something that can really rival OLED in every meaningful respect, while also challenging what you can expect from a top-of-the-range LCD in 2019.

    The firm has made a number of big improvements on last year’s Q9R series, including deeper, OLED-bothering blacks, a richer colour palette, much improved off-axis viewing and better backlight control.

    Pictures still have the brightness we expect from an LCD set, with Samsung promising more than 2000 nits at its peak. That’s more than double what an OLED screen can offer, which is crucial in getting some extra punch into those HDR images.

    Speaking of HDR, Samsung goes against the grain here, supporting the advanced format of HDR10+ (as well as standard HDR10 and HLG) in place of the more heavily backed Dolby Vision. HDR10+ is currently limited to Amazon Prime Video and a handful of 4K Blu-rays, so Samsung is playing the long game and hoping it comes out on top.

    You’re always in safe hands when it comes to Samsung’s smart offering, though, with all the smart apps you could want – including Netflix and Amazon (both in 4K), Now TV and all the catch-up services,

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