Like a particularly heated game of Hungry Hippos, there’s a four-way battle going on to be top of the telly pops – and Samsung has a pretty hefty appetite.
While Sony, LG and Philips have been fighting it out for the No1 spot, this new QD-OLED, which combines self-emissive blue OLEDs and quantum-dot filters for better brightness and colour, has a plan to sneak in and overtake them all.