ALLIE X.
Location Rose Studios, LA.
With her alternative anthems and avant-garde sensibilities, Canadian singer-songwriter Allie X has made a name for herself as an icon for queer music fans. Her songs have always embraced the big pop sensibilities – as far as irresistible hooks and beats you want to bump in the club go, she’s got it down – but there’s always been something slightly off-the-wall and unconventional about Allie’s music. Early dark-pop standout Bitch with its distorted vocals and eery synths sounded like it belonged in a low-budget 80s sci-fi series, while the sugary-sweet That’s So Us celebrated a relationship between two people who “wear black at the beach, looking pale, feeling chic” while struggling with anxiety together. But when she kicked off her new era with Fresh Laundry, many of those signature Allie-isms were left behind. Gone were the synthesisers and brash choruses, and in its place came lush, minimalistic production and angelic, drawn-out vocals. It’s not an instant hit, which Allie knows, but it’s a song that grows and grows until it works its way into your brain, enveloping you in the same warmth and comfort that comes from - yep, you guessed it - fresh laundry.
“That’s the first
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