Show and sell why the viewing is pivotal to success
“Surprises are for birthday parties.” This is part of photography business coach, Mark Rossetto’s credo. It goes with, “Clients are made, not found.” These are also the fundamentals of selling, but you’re a photographer, right? Actually, that’s half the story of your business.
“The thing to remember is that even though we are photographers, we are business owners and, ultimately, salespeople,” U.S. wedding photographer, Sal Cincotta notes. “We have to sell our work. It’s not going to sell itself. How you do that can have an effect on your psyche for sure. None of us wants to be icky salespeople, but again, it has to be done.”
Foundations of trust, not rust
“Referrals are critical,” Tasmania-based portrait and wedding photographer, Ed Jones says of his business. “At least half my enquiries are referrals, either from previous clients or from other wedding vendors.” Referrals don’t come from people who have lost trust.
Being a salesperson doesn’t mean being pushy or aggressive. “Honestly, I’ve never been a fan of up-selling or high-pressure sales, either as a consumer or as a provider,” Melbourne-based wedding photographer, Jerome Cole states. “I work for myself, and my reputation is everything. I work closely with my couples and develop a strong relationship with them throughout the process, so the last thing I want to do is to
