THE MIDDLE MAN
BMW refers to the F 750 GS as the ‘all-rounder’. And as much as I revel in taking the piss out of marketing departments staffed by man bun-sporting, salmon short-wearing graduates of universities that teach alumni to worship at the Facebook altar and at all times utilise words like “influencer”, “activation” and “wellness” whilst driving a hybrid and vaping, I have to admit that all-rounder is a pretty apt description. But let’s unpack that a little. An Africa Twin will get you to work and to the Flinders Ranges, so is it not an all-rounder? In fact, a CT110 will do the same, so did I just get sucked into a marketing activation?
No, I didn’t. And upon such a revelation I will seek the hermit’s life in a far-off mountain range where the shame can’t be witnessed by my loved ones.
The Africa Twin and the
