MAXIM New Zealand

# SWIPELIFE

Remember when Tinder was the only dating app around? Flashback to 2013 and Australia first heard about the #SwipeLife culture. Oh, there were other dating apps floating around, but about six years ago it seemed that the pioneer of the dating app world — Tinder dating — paved the way for a myriad of others to follow. Tinder did a brilliant job being the guinea pigs to trial and error, and iron out creases, as we began to road test our way into courting on our phones via this app. In fact, earlier this year, for the launch of my seventh book #instalovers Digital Dating, DM Disasters and Love Stories, I asked Tinder marketing manager, Josh Metz, to write the foreword.

Since Tinder, we found

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