IS NORMCORE THE NEW NORMAL?
It’s a simple idea and one that sits at the very core of human existence. The ability to share in new experiences and sensations is integral to a contented life, if only because it distracts us from the fact we’re on a long, painful journey towards certain death.
“It’s a little bit like eating one type of fruit all the time, if you mix it up they just taste insane,” begins Simon Jones, the man behind Morning of the Earth Surfboards, an independent shaping label run out of his tin shed on the North Coast, NSW, hinterland.
“If you’re eating bananas all day, well, it’s just bananas. I think the same applies with lots of different aspects of life,” he says.
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