About the Authors
Dan Prud’homme is an associate professor at EMLV Business School (École de Management Léonard de Vinci, Paris, France). He is also a non-resident senior researcher at the GLORAD Center for Global R&D and Innovation at Tongji University (Shanghai, China).
Max von Zedtwitz is Professor at Kaunas University of Technology and Southern Denmark University, and Director of the GLORAD Center for Global R&D and Innovation. Previously, he was Professor at Tsinghua, Tongji, and Peking Universities in China, as well as Vice President Global Innovation for PRTM Management Consultants based in Shanghai.
