Tourism’s high achiever

For the thousands of Kiwis and tourists from all over the globe who have experienced it, Rotorua Canopy Tours is a special place. It is educational, exhilarating, and it has a deeper purpose in its work to restore the flora and fauna and promote sustainability in what was originally regarded as 500 hectares of low priority conservation land.

For James Fitzgerald, who had a varied background in the tourism industry, the genesis for his eco-adventure business was the steady increase in demand for recreational activities by overseas travel agents, in the US especially, and securing a