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  • Writer's Digest

    INDIE LAB

    Jul 31, 2019 2 minutes
    BY CHRISTOPHER STOLLAR

    Journalists are a lot like agents—they love a good story.

    But convincing them to cover your book requires a unique hook that must go beyond a traditional press release. Like any good public relations strategy, there are four main steps to crafting the perfect media pitch that answers these questions:

    • RESEARCH: Who should I pitch to?

    • Why would they care about my story?

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