LG OLED65C9PLA

FIRST TESTS

EXCLUSIVE, IN-DEPTH VERDICTS ON THE LATEST KIT

View offers

4K Television | £3299 | whf.cm/OLED65C9PLA

Despite all of its What Hi-Fi? Awards, LG is in a tricky position with its OLED TVs. According to accepted wisdom, OLED panels hit their performance limits in 2017 and, from a hardware perspective, these 2019 OLEDs are similar to models from back then.

LG has also put many of its eggs in the OLED basket – not only is the upper end of the company’s own range entirely OLED-focused, but it also makes panels that all other manufacturers use in their OLED models. All of which is to say that LG has more invested than anyone else in the continued supremacy of OLED as a TV technology.

Releasing the same sets every year won’t keep OLED on top, so to maintain interest, LG has to look beyond the panel hardware. Last year, the Alpha 9 processor was the focus – this time LG is making lots of noise about AI and the benefits it brings to the picture, sound and user experience. In truth, LG is probably overplaying the impact of its AI tech, but the C9 is