LG OLED65C9PLA £3299

Despite all its What Hi-Fi? Awards, LG is in a tricky position with its OLED TVs. According to accepted wisdom, OLED panels hit their performance limit in 2017 and, from a hardware perspective, these 2019 OLEDs are similar to models from then.

Releasing the same sets every year won’t keep LG on top, so the company has looked beyond the panel hardware. Last year, the Alpha 9 processor was the focus – this time LG is making lots of noise about AI and the benefits to the picture, sound and user experience. While LG has overplayed the impact of its AI tech, the C9 is still a cracking set.

The C-class OLED gets you all of LG’s advanced picture and processing tech in the most affordable package. But even though it's the most basic model, the C9 is a lovely