THE UNCONVENTIONAL ENTREPRENEUR

Brit Ellerman has been roping his whole life. His dad, Jay, is a five-time NFR qualifier; mom, Tammy, won the Perry di Loreto in 2014; and sister, Taya (McAdow), is now a rodeo coach at Northeastern Junior College. It’s something the family does daily still, but at 26 years old, the youngest Ellerman points out that it’s not what’s most important. Rather, for him especially, it’s the business. And the business is about the people.

“What I think is really cool,” Ellerman said, referencing his various entrepreneurial ventures, “is it has been because of the relationships and the connections that I’ve made through roping.”

Before Ellerman had even graduated from business school, an Arizona jackpot provided the perfect opportunity for Texas Saddlery