The Atlantic

Why Michael Bloomberg Spent Half a Billion Dollars to Be Humiliated

The former mayor of New York spent $500 million in 16 weeks, then dropped out less than 12 hours after polls closed on the first day he was on the ballot.
Source: Marco Bello / Reuters

When Joe Biden walked into the Brown Chapel AME Church in Selma, Alabama, on Sunday, the crowd welcomed him to a seat behind the pulpit like he was Norm walking into Cheers.

Michael Bloomberg had been sitting in the front pew for two hours already, the only candidate there from the start of the service. The pastor had introduced him from the altar by telling a story about how Bloomberg initially didn’t want to come. About 10 people had waited until Bloomberg started speaking to stand up and turn their back to him in silent protest. He’d passed around a tin of Altoids (original flavor) to the people sitting next to him. He’d stood for the hymns, just listening.

When Bloomberg got up to speak, he laid the narrow notecards he uses atop an open Bible. He talked about his record as mayor of New York City, and about working with the Reverend Al Sharpton, the New York–based civil-rights leader who preaches at the church every year on the anniversary of Bloody Sunday. But Sharpton wasn’t there to hear it, because he’d taken Biden for a private tour of a memorial nearby. The only time Sharpton spoke publicly about Bloomberg that day was to rib him to put some money for church renovations into the collection basket.

The billionaire chuckled; he’d already pulled two bills from his wallet. He put them in the basket—another few bucks toward what must be a record for the largest

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