THE ART OF PACKAGING
ARAMA NATURALS
his brand takes its natural roots seriously when it comes to packaging. The artwork remains constant for all their products—the logo is an amalgamation of flowers and leaves, inspired by the rich heritage of Indian culture, which institutes a ‘soul tree’. The colour scheme includes four elements—earthy-brown, reddish-orange, grey, and yellow—all representing different spectrums of the ingredients. The earthy-brown colour embodies the ingredients that come
