Normal, Inoffensive, and Totally Irresistible
BEFORE MEN’S-GROOMING advertisers saw the value in ads that asked brave questions about toxic masculinity, there was “The Lynx Effect,” a Lynx body spray campaign that started in the late ’90s . One of the ads memorably featured a horde of beautiful women in bikinis running hungrily through the forest – boobs a-boobling, Baywatch-style – drawn like moths to a flame to what turned out to be a very ordinary-looking man spraying Lynx body spray.
That’s what it’s like to hang out with my most romantically successful friend, whom I’ll call Rob. Rob is evidence of a major shift in how men and women meet in the wild. Since #MeToo, a lot of men have asked me how they’re supposed to flirt with women when every first move
