Is Google evil?
There’s no denying the fact that Google sustains itself by collecting massive amounts of user data. The company spends millions of pounds engineering tracking features into its online services, apps and operating system.
The industry term for Google’s tracking method is aggregation. Google’s useful tools are engineered to gather data about users to build effective profiles that the company then monetises. One of its most notorious privacy-intruding services is Gmail.
Privacy advocates allege that while the transport to and from the Google servers is encrypted, the company gleans data from the contents and even the attachments. Then there’s the Google Accelerated Mobile Pages (AMP) service that caches data on Google’s servers, effectively enabling the company to document your movement across the web, even when you fetch a resource over encrypted HTTPS channels.
Google’s use of cookies is well-known, and another distasteful service that uses it to track your movements is Google Analytics. Advocates allege that cookies are assigned unique IDs,
