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Apple Music Arrives on Amazon Echo Devices

Tech Giants doing battle in the consumer Artificial Intelligence space are notorious for protecting their turf. One example: Siri, the digital assistant built into Apple devices such as the company’s HomePod speaker responds exclusively to music streaming commands for the subscription-only Apple Music service. Want Siri to fetch songs and playlists from Spotify or Tidal? No dice.

With such exclusivity being the Top Pick award-winner for 2018, is a much pricier option than Amazon’s top speaker, the $149 Echo Plus, a model that already features built-in support for Amazon Music Spotify. Top Pick awards aside, with Amazon owning an estimated two-thirds of the smart speaker market, the company will likely move plenty more Echo family products over the next few years than Apple will HomePods.

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