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    A NEW GENERATION AND A NEW OUTLOOK ON THE OUTDOORS

    Dec 10, 2019 3 minutes
    By Sam Brown

    Younger generations are exploring the outdoors at increasing rates, according to the 2019 North American Camping Report. Millennials (ages 23 to 38 in 2019) make up the largest segment of campers, at 41 percent, and now that they’re starting to grow up and have families, they’re bringing their Gen Z children (ages 7 to 22 in 2019) along with them. Out of all the millennial campers, 54 percent camp with their children.

    So, what’s driving this love for the outdoors, which seems counter to what people think of the “tech-obsessed” youth?

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