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  • MOTOR Magazine Australia

    the Tribe

    Jan 08, 2020 4 minutes

    NSX PRICE GOUGE

    There’s probably an element of brand snobbery at work, maybe moreso in the US than here, but if Honda Australia wants to look for a reason no-one is buying their NSX they need to go no further than pricing.

    To compare our market to the US is pointless obviously, as taxes and such make the comparison null and void, but I’m going to do it anyway.

    A current base model Acura NSX sells for USD$157,000 (AUD$232,000), a current base model Nissan GT-R sells for USD$114,000 (AUD$168,000). Yet somehow Honda Australia sees fit to sell the NSX here for $400,000-plus, while Nissan Australia sells the latest GTR Premium for $197,000.

    So the NSX is roughly 38 per cent

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