INBOX

Too soon?

Great interview with Tobias Moers (evo 287). He definitely seems to have been parachuted into Aston Martin at the right time and has rightly cut down the size of the firm’s infrastructure and put a proper business plan in place. He is also right to push the exclusive models of the Valhalla, the Valkyrie and the Speedster, as a luxury brand of any kind needs super-desirable products such as these. I’m sure he can capitalise on the heritage and will promote the marque in a much more stylised way to attract the customer base it is looking for.

That being said, I am worried that he wants to only produce electric platforms after 2025. This only gives him four years to sell the volume of DBXs and Valhallas etc needed to make the profit Aston Martin desperately needs to make. Even the mighty VW says only 25 per cent of its European sales will be solely