Marie Claire Australia

Meet the ALLY ARMY

BEN DAVIS, 47 EXECUTIVE CREATIVE DIRECTOR, McCANN QUEENSLAND

Two and half years ago, Ben Davis was sitting on the couch watching TV with his wife when a news story came on that left him reeling: yet another woman had been needlessly murdered at the hands of her partner in their home state of Queensland. It was a tipping point for Davis, who had long been concerned about Australia’s domestic violence epidemic. “As a man, watching other men behave in such an inhumane way towards women and children is galling to me, and I feel sick when I see it,” says the father of three.

Davis couldn’t get the story out of his mind, bringing up the horrific incident the next day with colleagues at advertising agency McCann Queensland.

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