CULT STATUS
Jul 03, 2019
3 minutes
“Selling out was so validating. Before we launched, I struggled with self-doubt”
GENEVIEVE ROSEN
Bed Threads
Three weeks after Genevieve Rosen launched her linen label Bed Threads, she sold out of stock. It was August 2017 and Rosen had spent the two years prior developing the product. “Selling out was so validating. Before we launched, I struggled with self-doubt and felt very vulnerable. I’d put my heart and soul into the brand’s vision and [selling out] confirmed we were genuinely servicing the market,” explains Rosen, 29, who had a specific vision – an honest,
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