Beauty JUST GOT FUN

PLEASE TOUCH

In case you didn’t get the memo, it’s no longer taboo to stick your fingers into testers and have a play around. It’s not even a bad thing to use in-store samples to update your office make-up for a night out after work. In fact, if you want to walk into a beauty retailer with a bare face and leave with a full face of make-up, that’s now deemed OK.

Beauty has always been there to make us feel better, whether that’s a weekly manicure, a monthly facial or buying a lipstick from the pharmacist to perk us up on our way home. But these days, especially when it comes to product names, packaging and even formulations and application, things have gone from pleasurable to a seriously good time.

And it’s not just the brands inciting the